But the quality of the bottled water is better
In many developed countries, the tap water quality is equally healthy or even better than bottled water. Many of the bottled waters originate not from natural wells, but from municipal water companies. It’s the advertising campaigns and the labelling of the bottles that want to make us believe the quality is superior. In developing countries, the tap water system sometimes is not up to standard. There, the priority should be given to improving the public tap water system. Instead, the bottled water is promoted, adding to the waste and landfill problem and turning drinking water into an exclusive product for the wealthy.
But we recycle PET bottles
In fact only about 25% of the PET bottles manufactured are recycled. It seems like a good idea, but did you know that, unlike glass bottles, plastic bottles cannot easily be recycled into new plastic bottles (bottle2bottle). They are mostly recycled into new
non-recyclables like crates, bumpers, tees and so on).
Luckily developments continue, a good example how rPet (recycled plastic bottles) can be used you will find on
www.xd-apparel.com . A collection sustainable fashion jackets made of rPet. It is not only the use of rPet which makes the collection unique. This collection is also completely down free and produced according to the high Bluesign ® standards.
But I re-use my PET bottles
Refill your plastic bottle? Better not. Bacteria grow easily on its mouth section and the only way to prevent this is by cleaning the bottle with hot soapy water and dry thoroughly between uses. Ever seen anyone doing this? The general narrowness of the mouth makes it difficult to clean the bottle effectively.
Ultraviolet rays from the sun or high temperatures will accelerate leaking of the plastic chemicals mentioned above into the water. Adding to this health threat is a toxic substance called dioxin, which is also released into bottled water when it is left in the sun. Dioxin has been strongly linked to the development of breast cancer. Health-conscious people like to transport filtered water from home to ensure a safe supply on the go. If you're one of these individuals, using a glass or steel bottle instead will bypass the risks associated with carrying filtered water in plastic. One of the biggest scams soda manufacturers have come up with is, "vitamin water". The marketeers for this cleverly disguised "health drink" take advantage of your growing interest in health and try to make you believe it can measure up to the vitamins and minerals in food. It can't even come close. In truth, vitamin water is one of the worst types of bottled water you can drink! Most vitamin waters contain health-harming additives such as high fructose corn syrup, which is a primary cause of obesity and diabetes, and food dyes that can wreak havoc on your physical and emotional health. Don't be fooled. Skip the vitamin water.
The high mineral content of some bottled water makes them unsuitable for feeding babies and young children. Drinking from a plastic water bottle can pose serious health risks to you and your family. Though drinking bottled water directly from a store shelf can potentially expose you to serious health risks, leaving this bottled water in your car or strapped to your bike and exposed to the hot sun will cause even more serious chemical exposure.
HEALTH & ISSUES
It takes about one third of a plastic PET bottles’ content in oil to produce it.
And 5 times as much water as it contains ! The oil has to be extracted, shipped by tankers, refined, re-transported, and so on Bottled water is shipped all over the world, from Italy to the U.S, from France to Canada. Nearly a quarter of all bottled water crosses national borders to reach consumers. To transport the water, a weekly equivalent of 37800 trucks is required. And this is just for the U.S. Bottled water is 10000 times more expensive than tap water. And tap water is often just as healthy, or even healthier than bottled water.
PRODUCTION & PRICE
8 Preposterous Facts about Plastic Pollution:
• Over the last 10 years we have produced more plastic than during the whole of the last century.
• 50% of the plastic we use, we use just once and throw away.
• Enough plastic is thrown away each year to circle the earth 4 times.
• More than one million bags are used every minute.
• Plastic constitutes approximately 90% of all trash floating on the ocean’s surface, with 46,000 pieces of plastic per square mile.
• One million sea birds and 100.000 marine mammals are killed annually from plastic in our oceans.
• Virtually every piece of plastic that was ever made still exists in some shape or form
• (with the exception of the small amount that has been incinerated).
• Plastic chemicals can be absorbed by the body 93% of Americans age six or older test positive for BPA.
10 Ways to “Rise Above Plastic”:
• Choose to reuse when it comes to shopping bags and bottled water.
• Refuse single-serving packaging, excess packaging, straws and other “disposable” plastics.
• Reduce everyday plastics such as sandwich bags and juice cartons.
• Bring your to-go mug with you to the coffee shop, smoothie shop or restaurants that let you use them.
• Go digital! No need for plastic CDs, DVDs and cases when you can buy your music and videos online.
• Seek out alternatives to the plastic items that you rely on.
• Recycle. If you must use plastic, try to choose #1 (PETE) or #2 (HDPE),
• which are the most commonly recycled plastics.
• Volunteer at a beach cleanup. Surfrider Foundation Chapters often hold cleanups monthly or more frequently.
• Support plastic bag bans, polystyrene foam bans and bottle recycling bills.
• Spread the word. Talk to your family and friends about why it is important to reduce plastic in our lives.
SITUATION & MARKET
Non-carbonated bottled water is the fastest growing segment of the U.S. beverage market. This is mostly water we can do without in many cases. An estimated 25% of the bottled water does not originate from wells or sources, but from the municipal Water Supplies.
There are over 150 million plastic PET water bottles sold every day, of which only about 25% is recycled. The rest, about 115 million pieces , end up as litter or landfill. PET bottle waste is increasing at an alarming rate: it tripled since 1995 .
It takes 450 to 1000 years for a plastic PET bottle to fully disintegrate.
In comparison: A plastic bag takes 10 to 20 years to decompose, and a tin can takes 50 years to decompose.
Tiny plastic beads used in hundreds of toiletries like facial scrubs and toothpastes have even been found in our Great Lakes the largest group of freshwater lakes in the world! Giant garbage patches (one twice the size of Texas) can be found floating around in the oceans. And all this plastic pollution is not only a problem for the earth, it’s bad for our health.
SITUATION & MARKET
It's not just a bottle.
It's a company statement.
It's your way of saying
we all need water.
But we don't need the waste.
And the complete
message that's in it
No more plastic bottles.
No more waste.
No more nonsense.